The battle stands as whether to hire a marketing agency vs marketing in-house. When it comes to digital marketing, this can be a critically important decision for many businesses. As an all-round Marketer who has worked for many different industries for the past 20+ years, I feel very confident in giving this advice. I have […]Read More
Social media is all around us. For some people, it is very much apart of their daily life. In fact, worldwide there are currently 2.6 billion users on one or more networks. That’s over a third of our entire population. This number is expected to grow by 10% in 2020. At this moment majority of […]Read More
Social media is very much a part of our daily lives. In fact 8 in 10 Australians are active users on one or more platforms. Many users have their own intentions for use on social media. Whether it be keeping in touch with others, enjoying and sharing entertaining content or keeping up to date with […]Read More
We are living in a digital world that is constantly evolving each day. Consumers are now able to consume content on more devices than ever before. It began with computers and laptops, but recently the horizon has been expanded with the popularisation of smart phones and tablets. As technology advances, the prices drop making it […]Read More
What is Customer Retention? Customer retention rate is how a company manages to maintain its paying customers over a period of time. Managing your customer retention rate is a greatly important part of making your business sustainable. Picture your business as a colander, a low retention rate is like filling it with water. Sure, there’s […]Read More
Connecting with your audiences through language is key. It can inspire them to take desired actions, open emails or even make a purchase. Words have the ability to motivate but can also work as red flags for things to avoid. Therefore, we’ve compiled a list of marketing words you should BAN or avoid and one’s […]Read More
Have you had a marketing expert use the term ‘marketing funnel’ and your eyes glaze over not knowing exactly what they’re talking about? We hear it all the time! Funnels are highly beneficial to your business marketing strategy. When you get visitors to your website – you want them to take a certain action, this […]Read More
Earning the business of clients is not as simple as supply and demand anymore, it takes time! Far too many businesses are short-sighted and don’t know how…or refuse to play the long-game to nurture. A great website and social media presence are not enough anymore for the modern consumer – these are just the bare […]Read More
MOST expert sales people know the best sales messages don’t come from them – but other satisfied customers. Whether we like it or not, a business is almost always going to be ‘the pushy salesman’, a potential customer may not always take your word carte blanche on your product or service. They’ll want to see […]Read More
I’m going to let you in on a little secret. We rarely launch a digital marketing campaign these days without video. Here’s why..Read More
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