Most visitors to your website are still in the research phase of the sales process, which means that most will leave, never to be seen again. Around 15% of these visitors will convert within 90 days, but there is no guarantee they will buy from your business. What’s more, more than 80% of purchases […]Read More
Websites are pivotal to your loan officer digital marketing campaign, but they aren’t effective at generating loan officer leads if they don’t receive regular traffic. Read on to discover three digital marketing strategies to drive more traffic to your website. Organic Traffic Organic traffic are visitors arriving at your website via the search engine […]Read More
You may already be growing your mortgage business through Facebook, but have you ever considered the other popular Facebook-owned social media property, Instagram? Facebook membership may have reached a plateau for new members, but Instagram is still in a growth phase and just recently flew past the 1 billion user mark, which is more […]Read More
You already know that attracting leads to your mortgage business is critical to your survival. Still, you also know that it’s not the easiest thing in the world, especially in a competitive market like real estate and mortgages. Like most types of marketing, the trick is to stay ahead of the curve by embracing […]Read More
Loan officers creating a digital marketing strategy can feel overwhelmed about all the new skills they might have to learn. We are here to help with three simple techniques you can use to increase the number of loan officer leads flowing into your business. 1. Bulk Up on Social Media Bulking up on social […]Read More
When you think of your loan officer marketing efforts, you probably fall into one of two camps: you think you’ve got all your bases covered, or you know there is more that you could do but aren’t sure what. Most will fall into the second camp because there are always more leads to target […]Read More
Web sites, social media channels, and email often receive much of the focus on a loan officer’s digital marketing strategy. However, an often forgotten but equally crucial digital marketing channel is Google My Business (GMB). GMB is an excellent strategy to engage with your local audience and keep them up to date about the latest […]Read More
A business website is no longer a choice. Over the last couple of decades, websites have increasingly become the face of businesses and the first point of contact a loan officer lead will have with your company. The trend has continued to such an extent that just about everybody is heading to the internet to […]Read More
If you’ve been struggling to make headway on social media with your loan officer marketing plan, perhaps it’s time to take another look at your social media strategy. Sometimes, all it takes is a fresh angle to start bringing in a flood of loan officer leads and getting the results you need. These tips should […]Read More
If your mortgage lead generation strategy has been getting lackluster results lately, it may be an issue of relevance. In today’s tech-savvy world, the way to create a steady stream of loan officer leads is to develop your brand and reputation online. Use these four strategies to help you reach your audience and engage at […]Read More
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