Web sites, social media channels, and email often receive much of the focus on a loan officer’s digital marketing strategy. However, an often forgotten but equally crucial digital marketing channel is Google My Business (GMB). GMB is an excellent strategy to engage with your local audience and keep them up to date about the latest […]Read More
A business website is no longer a choice. Over the last couple of decades, websites have increasingly become the face of businesses and the first point of contact a loan officer lead will have with your company. The trend has continued to such an extent that just about everybody is heading to the internet to […]Read More
If you’ve been struggling to make headway on social media with your loan officer marketing plan, perhaps it’s time to take another look at your social media strategy. Sometimes, all it takes is a fresh angle to start bringing in a flood of loan officer leads and getting the results you need. These tips should […]Read More
If your mortgage lead generation strategy has been getting lackluster results lately, it may be an issue of relevance. In today’s tech-savvy world, the way to create a steady stream of loan officer leads is to develop your brand and reputation online. Use these four strategies to help you reach your audience and engage at […]Read More
A mortgage refinance lead is someone interested in rearranging the debt on their existing mortgage. Refinance leads will have many different reasons for refinancing, such as reducing their existing mortgage payments or releasing equity to purchase another property (cash out). Whatever the reason, it’s critical to find the most efficient source for attracting high-quality refinance […]Read More
Like any other business, loan officer professionals need to maintain a marketing edge to remain competitive. The digital age we are in has created a shift in marketing that leans heavily towards digital content rather than traditional media like newspapers and magazines. As consumers head to their phones, laptops, and desktops to perform the first […]Read More
A website is a fantastic loan officer marketing tool. Unfortunately, if your website is your only digital marketing income stream, one Google algorithm update is all it will take for your source of leads to dry up. Every loan officer marketing plan should have a paid component to even out the dips and troughs so […]Read More
Loan officers have many different channels available to them for attracting leads to their business, but that doesn’t mean mortgage marketing is easy. There’s a lot to understand about each platform, and it can be overwhelming to find the best approach for each one to maximize your return. This post will teach you about three […]Read More
Have your loan officer lead generation strategies plateaued of late? Is your marketing funnel more of a slow drip than a steady flow? It happens to the best of us, and the current challenges aren’t making things easier. Mixing things up a bit can lead to better results, so try adding these strategies to your […]Read More
Social media is primarily a platform people use for entertainment and to stay connected with friends and family. Because of this, you may believe that your mortgage business has no place on the likes of Facebook or Twitter for generating mortgage leads You would be mistaken. Social media creates connections with people. As the mortgage […]Read More
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