Any successful business manager or owner will tell you that marketing plays a very integral part in increasing sales and creating visibility. However, what they might not tell you is which aspect of marketing is most effective in achieving set targets and goals. While advertising and public campaigns have always been the pinnacle of marketing, […]Read More
The last couple of years has indeed been tough on commerce and even harder for those in the hospitality industry. Some businesses sunk, while others took advantage of new opportunities and hit the ground running. So, what did these successful businesses do that allowed them to keep their doors open and grow despite the turmoil? […]Read More
We know how well high-quality, engaging, and informative content can improve your lead generation and brand building. It’s impossible to have a content marketing strategy without content, but how well you use internal linking and external linking can also have a significant impact on its performance. Read on to learn how you can use internal […]Read More
With so many businesses using online marketing, getting more creative than your competition is essential. If you want to stand out, you need to take advantage of new platforms as they become available. Clubhouse and TikTok are two recent versions, but there are other platforms you can use to extend your reach. You can also […]Read More
Hub and Spoke content marketing is a content marketing model in which you publish content and then create multiple pieces of branching content that you use to target specific types of customers. You may have one piece of content that serves as the hub and other articles that you use to address objections, concerns, or […]Read More
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